NUTRISHOP® Pro Shop Now Open at 24 Hour Fitness® Club in Downtown Sacramento

NUTRISHOP® Pro Shop Now Open at 24 Hour Fitness® Club in Downtown Sacramento

Flagship Pro Shop result of collaboration between brands to provide added value to members and guests


SACRAMENTO, Calif. May 18, 2021 – NUTRISHOP®, a national nutrition, wellness and supplement retail franchise, is excited to announce that one of its most successful franchisees, Jake Halvig, has just opened the company’s first 24 Hour Fitness®/Nutrishop Pro Shop. This Pro Shop will not only serve the popular fitness club’s members and guests, but it will also be open to the public. Additionally, it will serve as the flagship location and model for future Nutrishop Pro Shop openings inside other 24 Hour Fitness club locations across the United States.

“We are thrilled about this collaboration and look forward to seeing Jake and his well-trained staff do incredible things at the newly opened Nutrishop Pro Shop at 24 Hour Fitness Downtown Sacramento,” said Bryon McLendon, Nutrishop’s founder and CEO. “This flagship location is important as it will provide key learnings about the customer experience – building product familiarity, education and more – that will influence future Nutrishop Pro Shop locations.”

24 Hour Fitness, a fitness-industry leader for over 35 years, approached Nutrishop looking for a collaboration that would add even more value to members and guests. As a result, the first state-of-the-art, franchised Nutrishop Pro Shop was built and celebrated its official opening this week inside the 24 Hour Fitness Downtown Sacramento club, in the heart of the business and entertainment district, with Halvig and his team at the helm.

“Our members and guests are curious and eager to explore health and wellness options that can provide the energy to lead a full and healthy life,” said Karl Sanft, Chief Operating Officer, 24 Hour Fitness. “Our partnership with Nutrishop is an important piece of our long-term business strategy to deliver meaningful products, services, programs and innovation in the wellness space to our members and guests that provide the tools for them to live a healthier, happier life.”

Since its inception in 2003, Nutrishop has made a name for itself by offering guaranteed low prices on top-industry brands in addition to a vast array of first-rate exclusive products, from protein powders, thermogenics, vitamins and nootropics, to immune-support products, pre-workouts and more. In addition, Nutrishop offers valuable, customer-centric services like body composition analysis, customized meal plans, nutritional education, transformation challenges, and more.

Halvig, a Nutrishop franchisee since 2014 who owns the successful standalone brick-and-mortar store in Roseville, CA, said he is excited to be the first franchisee to open a Pro Shop inside a 24 Hour Fitness club.

“This collaboration is going to be off the hook!” Halvig said. “I’m excited to show everyone how our two companies can combine our efforts to provide excellent customer service and top-quality products and services to help everyone who comes through our doors get in the best shape of their lives.”

Since 2003, NUTRISHOP has helped countless individuals live a fit, healthy, happy lifestyle. NUTRISHOP stores offer customers a low-price guarantee on a wide array of cutting-edge dietary supplements along with exceptional, individualized customer service, easy-to-follow meal plans, body composition assessment tools, and sound nutritional guidance. The NUTRISHOP business model focuses primarily on franchisee-owned and operated stores that provide consumers with the tools required to achieve their health and fitness goals. For more information, visit and follow on Instagram @NutrishopUSA.

About 24 Hour Fitness
Celebrating over 35 years as an industry leader, 24 Hour Fitness helps to transform lives every day through fitness. Clean and spacious clubs, furnished with a wide variety of strength, cardio and functional training equipment, offer a welcoming environment for members to take part in professionally coached fitness programs. Group exercise and cycle rooms feature a popular array of live classes, helping inspire every member to lead a healthier, happier life. As an ongoing part of the company’s investment in technology and innovation to enhance the member experience, the 24GO® personalized fitness app helps everyone keep healthy anytime, anywhere. The app provides touch-free club check-in as well as hundreds of on-demand workouts to support fitness at home or in the club. It also serves as a gateway to 24GO Plus™, a premium digital subscription featuring customizable Smart Workouts, audio coaching, access to more than 50 weekly, live-coached virtual group training sessions and more. 24GO Plus™ is included currently at no extra cost with 24 Hour Fitness membership. 24 Hour Fitness also offers the 24GO TV™ workout channel, with free streaming content available 24/7 through the 24GO® app and on YouTube. To learn more about us and to find the club nearest you, visit

For Media Inquiries:
LaRue Gillespie

Photo Caption: Jake Halvig (left), NUTRISHOP® franchisee of the Roseville, CA location and the flagship 24 Hour Fitness®/Nutrishop Pro Shop shakes hands with Tony Cigliutti (right), General Manager, 24 Hour Fitness Sacramento Downtown club.