Our founder and CEO, Bryon McLendon, turned down a lucrative career opportunity to pursue his passion of helping others live a fit, happy and healthy lifestyle. Unemployed yet determined, he drained his bank account and opened his first retail nutrition store in 1997. With laser-sharp focus, he went to work every single day, morning to night. His wife, Tania, a personal trainer and former college track athlete, was his rock, encouraging him along the way. Within two years, Bryon had opened five locations.
After gaining several years of knowledge and expertise in the industry, Bryon decided to start his very own company, thus NUTRISHOP®, Inc. was born with the first store opening in Norco, California in 2003. Bryon extended the opportunity to other like-minded, hard-working entrepreneurs who were passionate about helping others. Founded on the pillars of honesty, integrity, trust, opportunity and good ol’ fashioned hard work, our NUTRISHOP® family grew.
"We have store owners who hated their jobs and now they're able to do something they love while changing lives for the better and providing for their families," says Bryon. "That gets me excited!"